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FOLD of the WEEK: Bidirectional Accordion with Glueless Pocket

This week’s fold is a great digital piece for direct mail. Produced by Rider Dickerson in Chicago and designed by CharisseM Design, this piece is a promotion for Rider Dickerson’s printForum 2012 Conference. I’m actually going to be speaking at the event on May 16th, but they surprised me with this cool DM promo. It’s a Bidirectional Accordion with a great modification—they adjusted the accordion on the horizontal to pocket depth to form a glueless pocket that holds a 3-panel accordion insert. Printed on an HP Indigo, machine folded and customized for 2,400 people, it’s a great example of creativity with digital. Enjoy!

Click here to watch the video

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