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FOLD of the WEEK: JakeBox Ejector Card Mailer

This week’s format is an excellent example of “drinking your own Kool-Aid.” Quebec printer, Phipps Dickson Integria (pdi), wanted to show off their capabilities in an attention-grabbing way, so they found a patent-pending solution and negotiated the rights to produce it. The Swedish JakeBox format offers dynamic movement when opened and delivers a “bio-card” that can be removed as a keepsake. Full variable personalization, QR codes and earth-friendly paper and coatings serve as an impressive demonstration of the company’s range and skill.

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