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FOLD of the Week: Asymmetrical Accordion with Swinging Letters

This week’s selection is a fun format that combines two distinct folding styles—the asymmetrical accordion and the swinger fold. Marketing Solutions Unlimited of New Hartford, CT produced this New Year’s card for JCJ Architecture. The JCJ in-house design team used the typography of their logo to create a structural form that surprises the recipient through the use of a clever and stylish self-standing format and a simple yet sophisticated design.
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