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FOLD of the WEEK: Engaging Split Screen Slider Mailer

This week’s format is incredibly engaging. It’s an exclusive solution from Information Packaging in Toronto, Canada. The clever design features a changing image that splits and transforms through a window on the cover. Open it up to reveal a spacious interior spread with a product sample inserted. Want to know the best part? The whole thing was AUTOMATED. Yes, yes it was. An amazing feat of print finishing and a cool format to boot.

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