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FOLD of the WEEK: Wild Poster-Format Mailer

This week’s solution is from¬†Rider Dickerson in Bellwood, Illinois for their September¬†printforum 3 conference in Chicago. The promotional mailer was a fun surprise, with a personalized headline showing through a mylar envelope. The folding style is unique, opening to a tall format with a short fold sidebar area for conference details. A QR Code and ¬†personalized URL leads the viewer online for more information. It’s fun, impactful, organized and definitely worth a look.
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